Here's the 52 Weeks to a Better Business challenge email I sent out this week with the update below.
Hello Brilliant Business Moms,
I'm not good at cutesy wording or fancy introductions (this is Sarah by the way). Keeping things simple is more my style. That's why this week's challenge is right up my alley. Straightforward information that helps my readers and myself without bells and whistles. What could be better? But before we get to the challenge . . . .
Well, you guessed it, the challenge this week has to do with Resource Pages. Do you have a Resource Page on you blog? If not, create one. Listen to the episode to learn how, or look at the examples mentioned in the show notes. If you already have a Resource Page, use this week to update it. Add additional resources to your page, and check that all applicable affiliate links are there and working.
Not so fast Etsy sellers! You're not off the hook. Although you can't create a Resource Page on Etsy, you can take advantage of all the places that Etsy lets you communicate with your customers. Take a look at your shop introduction, note to buyers, policies, and About Page. Is something you mention old and outdated? Is there a common question you could answer? Are you trying to encourage people to sign up for your newsletter or like your Facebook page? Use this week to update your communications with your customers.
To summarize the challenge:
- Bloggers – create or update your Resource Page
- Etsy sellers – update your communications with your customers
Curious about past challenges and our results? Head on over to the 52 Weeks to a Better Business page where you can find past email challenges along with the updates. Each week we are taking on the challenge with you, and we always update you on our results. Stop on by and share your results with past challenges in the comments.
Sarah and Beth Anne
We already had a resource page on our site, so I used this week to make sure I hadn't missed a fantastic resource or skipped an affiliate link. I ended up adding several of both, and applying for other affiliate programs that had been on my list for awhile. I also rearranged some sections. For instance, in the book section, I previously had Building a Framework as the last book mentioned, since it was the newest book I had added, but really I wanted this book to be at the very top since I feel it could be extremely helpful to our readers.
What about you? Did you already have a resource page? If not, did my episode/post help you see the value of a resource page? Any of you create a brand new resource page? I would love to check it out! Post a link to your resource page in the comments.