Pinterest is a POWERFUL marketing tool, but it requires some work to master and harness this power for yourself. This week, we're digging in. Whether you feel too busy or not, I strongly encourage you to join in and increase your sales this Christmas season or increase pageviews on your blog. There is absolutely still time to do this.
Melissa Will shared a bazillion (ok, not quite, but pretty close!) great tips for using Pinterest on the podcast.
We’re going to simplify those tips into a challenge to Promote on Pinterest that we know you can tackle.
- If you haven’t already – make sure your Pinterest profile has a friendly image of your face, a great description, and a verified website. (We just figured this out tonight by uploading a file to our server, and Pinterest has great instructions here! You can find detailed step-by-steps no matter who your web host is.)
- Create at least one seasonal board that allows you to highlight your own work. For example, if you’re a food blogger, a Christmas Recipes board is perfect. If you write on parenting, then a board with Christmas Crafts for Kids or Advice on Staying Sane would be great ideas! Use this board to share excellent content from others, and sprinkle in your own content tastefully. The more excellently curated your board is, the more others will take notice.
- Find at least one group board to join that would help you to highlight your products or content. PinGroupie is a GREAT site where you can search for group boards on just about any topic. Another idea? Find bigger names in your niche and see what group boards they're a part of.
- Spend at least 15 minutes per day on Pinterest this week being an active curator. Don’t neglect any of your boards but keep them all fresh. Have you ever noticed how after you pin something, Pinterest shows you other boards where that pin can be found? I love to follow those boards, since I know our tastes will probably be similar. Often, that person may follow one of my boards back, and best of all, the more active you are on Pinterest, the more often Pinterest is showing YOUR boards to others when they pin things. Pretty cool!
Thats it! This list may seem a bit complicated and overwhelming, but take things step by step. Commit to Pinterest, and I think over time you'll see how effective it can be.
To get you pumped up, feel free to play this music video while you Pin!
You're welcome 🙂
Pinterest Challenge Update
8 of you played the music video for “I've Got the Power!” That alone, is pretty amazing and makes me smile!
This is one of those weeks where I'm relying on all of you to share your progress. Here's why:
I was, indeed, a very active Pinner this week. We gained quite a lot of new followers and visitors to our site. However, I spent time promoting many pins for our Etsy shop and for the Giveaway as well. For this reason, my results on Pinterest are very abnormal this week.
We got a lot of traffic from Pinterest this week. It's not even fair to compare results, because in all honesty, I made a HUGE mistake with Promoted Pins, spent WAY too much money, and drove way more traffic than I ever expected to our blog.
That sounds like a pretty good thing, right?
I repeat, I spent WAY too much money on this huge mistake of mine.
These paid visitors hardly ever converted to email subscribers or even entered the giveaway. Yikes!
I'm once again convinced that good, old-fashioned hard work and genuine interaction on all forms of social media is the best way to go.
I'll share more about my Promoted Pins Error of the Century in an upcoming post.
Until then, I'd love to hear from you! How did your commitment to Pinterest go this week?
I'm certainly as determined as ever to be more active and pin more often. I hope you are too!
~ Beth Anne