Real physical address on email newsletters? Get the scoop and make sure you're compliant. Sarah discusses all of your options.
You'll notice that when you send out emails to your subscriber list, your email service provider (such as MailChimp) requires that you include your physical address at the bottom of your emails. Why is that? Do you really have to provide your real physical address on email newsletters? Can you use a fake address? Press play on the podcast player below to learn the answer.
Thank you to Melissa Kaiserman of A Time for Everything for pointing me in the direction of the FTC rules on this topic.
Federal Trade Commission CAN-SPAM Act
To locate a PO Box near you, use the USPS website.