A meaningful quote has the power to change your perspective or motivation.
This one from Zig Ziglar is no different.
Don't become a wandering generality. Be a meaningful specific.
Sarah and I realize that oftentimes, getting handed multiple points and steps of business advice can be helpful, but other times it can be overwhelming.
Today, we're keeping it simple.
In light of this very simple advice to be specific –to stand out, the whole focus of your business or life could take a radical change.
Perhaps you have a blog that addresses all the aspects of being a stay-at-home mom. You share recipes, cute stories about your children, DIY projects, homeschooling advice, and thoughts about current events.
With a broad brush-stroke focus, how can you stand out?
The truth is, you probably won't.
What if instead, you let more of yourself and your passions show through?
Perhaps you are passionate about not wasting food and living a frugal, eco-conscious lifestyle like Kristen at The Frugal Girl.
No, it's not exactly sexy to talk about food waste, but it sure does set Kristen apart, and she has a loyal following because of it.
Do you have an Etsy Shop, and in it you sell paintings, handmade clothing, and craft supplies?
What sets you apart from the other shops out there?
It's hard to become a true master at a skill if your focus is torn between multiple projects. Try focusing on one skill or product, and make it as extraordinary and unique as you can. Others will begin to know you as the talented artist with a unique take on multi-media creations.
The struggle to stay focused and be unique
Sarah and I have certainly struggled to stay focused in our own business as well.
I'm an “ideas girl”, and so my mind is always spinning with new business ideas. What I've learned, though, is that unless the idea has a direct contribution to the projects we are already doing, it's probably not worth my time. None of us can be good at everything. We simply can't.
Put another way by an incredibly successful entrepreneur, John Lee Dumas
Follow one course until success
Do you make things happen or let them happen to you?
As Sarah states in the podcast, it can be really hard to stand out. It's a tough road.
Is it tougher, though, than looking back on things wishing you had stuck to your guns more… wishing you'd taken that passion of yours and ran with it or wishing you hadn't worried quite so much about what others would think?
I've seen many eyes glaze over when I talk about our podcast.
I'm so passionate about helping other moms to grow their businesses that nothing is going to stop me from giving as much of my blood, sweat, and tears as possible to make this dream a reality.
Be unique and amazing at that one thing you're called to do.
Then tell us all about your unique, amazing talents and vision in the comments!
~ Beth Anne