On today's episode, Beth Anne talks to Ellie Cole of ScentfulWax.com about scaling her E-commerce store using ads. Learn how she's changed $1k months into $15k months!
On This Podcast:
03:17 – WARNING: Ellie’s ad results will make your jaw DROP!
06:14 – Ellie Cole started ScentfulWax.com only 1 year ago
07:00 – Ellie wanted a business that would let her enjoy life with her son
08:30 – Vision of creating a brand
09:30 – Large market for wax melts
10:28 – Ellie used Instagram to sell her products from home
14:00 – Beth Anne’s Ads Intensive was what Ellie needed to reach the next level of sales
17:00 – Facebook Ads do a lot of the heavy lifting to get your product in front of new customers
17:35 – Ellie’s wax melts have a beautiful, distinct brand
19:00 – Know what your strengths are and use them to your advantage
21:00 – Wax melts let you play with scents more than candles
22:40 – Have a bank of information readily available to introduce your product to new customers
24:50 – The benefits of wax melts — they’re easy to store and eco-friendly!
29:25 – The Ultimate Wax Melt Kit includes a burner and a collection of scents
33:35 – Ellie’s first week of running ads was also the first week of COVID-19 lockdown
37:00 – A week after creating a freebie + tripwire page, Ellie gained 400 followers on Instagram
40:30 – Ellie’s lifetime ROAS is 11.5 (this means that for every dollar she spends, she’s getting $11 back!)
42:08 – One of Ellie’s campaigns is getting 4 ROAS, and another one is getting 16 ROAS!
42:53 – Once she made a sale, Facebook started targeting customers more efficiently
46:00 – Ellie learned to give her profit margin “a bit of faith” and trust the system, even if it starts out slow at first
49:30 – Ellie’s cold audiences respond really well to her product
50:50 – If you have a good product, you’ll find a way to get sales!
51:50 – At the beginning of the year, Ellie’s goal was to have $1,000 in monthly sales. Now she’s pulling in 5-figure months!
55:47 – “If you want to push yourself, then go for it and try something new! If you don’t give it a go, you’ll never know.”
59:00 – Surround yourself with powerful, supportive women who will challenge and encourage you (like Beth Anne’s Ad Intensive clients!)
1:06:00 – Ellie is a self-professed control freak (but admits that she’ll probably need to hire a VA soon!)
1:07:25 – Ellie’s sad (but oh-so-sweet!) mom moment with her son
1:11:30 – Check out Beth Anne’s Ads Intensive Course!