Growing your email list is so important as a small business owner, but many list building strategies can be time consuming. What if you could implement 2 new strategies in the next 10 minutes to expand your email list? Interested? Then let's get started!
#1 Set up your Facebook Call to Action Button
At the top of your business Facebook page is a customizable Call to Action button. Simply choose from a list of pre-determined “calls to action” and then link the button to your desired destination. We have chose to have our button say “Sign Up” and the link goes straight to a form to sign up for our free Pinterest class. Sweet!
To get some data on how well this button does for us, last week we created a special pretty link that still links to our email sign-up form. In one week we had 69 clicks on our Sign-Up button. Certainly not fall out of your seat amazing, but I'll take that, week after week, for something that only took 30 seconds to set-up!
Ok, it's time to set your own button up! Click your Call to Action button and select “Edit Button”.
Choose what you want your button to say, and insert your desired link.
And you're done! I told you it would be easy!
#2 Be Intentional with your Facebook profile section
It dawned on us the other day that instead of just taking people to our website when they click on our Facebook profile link, that we wanted to capture them as long term email list subscribers. We immediately switched our link to a pretty link that takes followers to our email sign-up form. In the week that we have been tracking clicks with our pretty link, we've had 16 people click. Multiply that by 52 weeks and we have the potential to add over 800 subscribers in a year through this one link. We have many people who have liked our Facebook page, but now we need them to become long term subscribers.
Here is what the About section on our Facebook page looks like. Click on the little pencil in your about section to edit the information:
So what do you think? Do you have 10 minutes to apply simple strategies to grow your Email List?
Interested in growing your Facebook presence and Email list? Check out these links:
- How I Grew My Facebook Page from 2,000 to 100,000 in 5 Months
- Set Limits on Checking Email and Social Media
- How to 10X your Email List for Pennies per Lead! with Danielle Arran of NarraNest