Last week we shared some tips on getting more engagement for your facebook page. How are those working out for you? I hope you're beginning to see more conversations happening and are feeling more connected to your fans.
However, you might be saying, “Beth Anne, I only have 30 fans. I mean, I love them to death, and they're talking and connecting, but I need more people to find out about me and my business.”
This week, I'll teach you about the types of Visual Social Media that will help your content to not only engage your fans, but compel them to share it with others. You're going to be so crazy useful that they can't HELP but share your content with others.
Listen to episode 8 to discover the 5 types of Visual Social Media that you should be using. You'll also discover that creating and utilizing these visuals may be much easier than you expected. Scroll down to see examples of each type in action.
Tips can be incredibly simple but helpful. With a compelling template, you can just switch out the tip on a daily or weekly basis to continually give your audience great content.
How-to's might seem really complicated, but they can be as simple as describing, “How to Get Your Toddler to Take a Nap.” Again, using compelling visuals rather than just a step-by-step list is a much better approach. Below is an example of a ridiculously simple how-to on making tea, but what I love about it is that no words were even necessary. The photos do the explaining.
Quotes are a super easy way to both motivate your audience and compel shares. You'll have to listen to the podcast to hear about the psychology behind getting shares for this category. Below is a quote that I created using a stock photo from dollarphotoclub.com and a quick text overlay in Picmonkey. Done in less than 15 minutes…social media can be easy instead of overwhelming!
When I first heard checklists mentioned as a type of visual social media, I was a bit confused. How does a few boxes and a whole lot of words equal a visual. THEN I discovered what a really compelling checklist can look like. See below to compare the two. It's amazing what some visual interest can do!
Infographics have always impressed me. I am amazed at the way stats and facts can be displayed so artistically. I've always assumed that only large companies are capable of creating this type of visual social media. However, after listening to the Social Media Marketing Podcast, I discovered a website called Piktochart
They even have a free version available! I'm so excited to get started creating my first Infographic on Mompreneurs. Are you a clean eating machine and have gathered tons of stats related to clean eating and its benefits for you and your kids? BAM – compelling infographic DONE! I will definitely create a tutorial video of this program when I get going with it.
Below is a generic infographic on Coffee (I will take anything coffee-related, anytime! I'm pretty sure this infographic should say, “miracle go-juice for moms”) I didn't want to steal anyone else's work, so that's why this royalty-free infographic doesn't actually say anything, but you get the idea of how an infographic might look.
Links and Resources Mentioned:
What do you think? Will you try any new forms of visual social media? We'd love to hear about it if you do! Did it result in more shares? Has your audience begun to think of you as the “coffee expert”, “clean eating” expert, or whatever your niche might be? Tell us about it in the comments!
~ Beth Anne & Sarah