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How to Create Custom, Vertical Pins for Your Online Shop

May 1, 2017 by Beth Anne Schwamberger 2 Comments

Free Social Media Planning Printables - Take the stress out of social media and get the engagement you want, with business planning pages for Instagram, Facebook, and Pinterest


Fabulous product photos are an important piece of running an online shop, whether it's an Etsy shop or one you host on your own domain. Most people are visual shoppers and want to see your gorgeous products showcased in fantastic photos.

But, most shops' photos get pinned to Pinterest as small, square pins. That's no fun! Square pins don't take up enough room in a Pinterest feed to get noticed, so they are less likely to get clicked. And people rarely take the time to read the description at the bottom of a pin unless they're already confident it's going to be what they want. That's why we use custom, vertical pins for our products. Let me show you how we create them!

Ever get frustrated with the small, square pin images for your online shop? Check out this pin image tutorial and learn how you can create custom, vertical pin images for your Etsy shop or online store. And you can do it using free online tools! | Brilliant Business Moms

 

There are several tools you can use to create vertical pins. Programs like Canva and PickMonkey are free and have a quick learning curve, whereas Photoshop is much more advanced and costly. I prefer PicMonkey for creating vertical pins.

Head on over to PicMonkey and select Collage (you don't even have to create an account). It will ask you to choose the photos you want to use, and then automatically send you to a square collage that's 2000 x 2000 pixels.  Delete the 2 squares on the right by clicking the “x” that comes up in the corner. Then change the size at the bottom: use 800 pixels wide and as tall as you want, but somewhere around 1500 pixels for the best optimization on Pinterest.

Learn how to make custom, vertical product pins for your shop using free online tools.

In PicMonkey, it's simple to add photos and resize them–it's all drop and drag. I resize the photos until I like how they look, but I leave the top block blank. Once I am happy with every photo and my layout, I click Export to Editor.

Learn how to make custom, vertical product pins for your shop using free online tools.

The butterfly on the left is for overlays–choose it and then select the one you like. I want a plain rectangle to go with the blank block at the top, so I choose Geometric and then the rectangle.

Learn how to ma

Pins tend to look more professional and clean when the backgrounds are the same across all the photos on my collage pins; so I use the dropper tool to change the color of the overlay to the same color as the photo below it. Next, I use the text tool to add some text to the top that clearly tells what the pin is about.

Learn how to create custom, vertical pins for your Etsy or online shop using free online tools.

I hit Save and that's it! I've got a gorgeous, tall pin that not only takes up more space in the feed but also has a headline that tells people what I am showing them.

And you can see the difference. The small pin is cute but the vertical pin takes up more space and advertises exactly what product it's displaying.

Custom, vertical pins make your products stand out in the Pinterest feed! We'll show you how to make them with free online tools.

Remember, Pinterest is a place for potential customers to search visually. That means that the more space you take up in someone's feed, the more likely they are to see your pin and click on it. Plus, a tall pin with a headline lets people know up front what they will see if they click.

You should be using Pinterest to advertise your fabulous products from your Etsy shop or other online store. Make sure you use it to its fullest potential with custom, vertical pins that stand out and attract your future customers.

(Pssst! You might also love these posts on using Pinterest for your business!)

  • How to Make Pinterest Board Covers in 2017 (and Why You Need Them!)
  • Why You're Not Gaining New Pinterest Followers (and 3 Simple Steps to Fix that Now)

Free Social Media Planning Printables - Take the stress out of social media and get the engagement you want, with business planning pages for Instagram, Facebook, and Pinterest

Filed Under: Social Media Tagged With: pinterest, pinterest for business, pinterest for mompreneurs, pinterest marketing, pinterest tips

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