Do you have a beauty routine?
I totally do!
I’ve got a few tried-and-true shades of eyeshadow I use, the same lip gloss and a once-over with foundation, and I can pull myself together in 10 minutes or less. I may not have a creative new look each week, but I’m put together. When you see me, you know what to expect and you recognize my look.
I well remember the days of awkward middle school and high school Beth Anne experimenting with 20 different hairstyles and 50 different shades of eyeshadow and lip gloss. Getting ready took me FOREVER because I had no idea what worked. Beauty was a great big experiment.
And, clearly others noticed my experiments too because a popular kid in 9th grade called me Mimi! (The crazy lady from the Drew Carey show with garish makeup!)
I’m so glad I figured out a simple beauty routine that helps me put myself together in a snap, feel confident, and NOT get called names.
I’ve got a simple beauty routine for my business too! (Because I’m pretty sure I’d ugly cry into my coffee if someone told me my website reminded them of Mimi!)
My Business Beauty Routine Starts with:
- A signature color scheme and font pairing. (Learn tips on finding yours here!)
- Signature photo backdrops and props. (See what a difference these make!)
- A set photo editing style.
- Photoshop Templates so I can pull this look together in a snap for Pinterest Pins, Blog Cover Photos, Freebie Graphics, and Facebook Posts.
Let’s talk about Photoshop Templates (aka your 10-minute beauty routine!)
With a Photoshop Template you can:
- Pre-load your signature fonts.
- Automatically edit each photo in the same way.
- Make each photo the same size (hello Pinterest, Instagram, and Facebook templates!)
- Add in a signature frame, border, or color block.
- Create a new, gorgeous graphic for your biz in a snap.
Here are some pins that Ellen (my brand’s secret weapon!) created with a template.
And some pins I created (Mimi-style!) using Picmonkey before I knew what I was doing and every graphic was a massively long, painful experiment!
And here’s how templates make sharing podcast interviews on Instagram and Facebook a snap!
With a template, Ellen just inserts the interviewee’s photo and the podcast title and she’s done! The end result is beautiful, branded, and comes together in 100 seconds or less!
Without a template, I spent 30 minutes or more on each podcast cover graphic — trying to match my label colors to the interviewee’s photos, always testing new fonts, manually centering each word on each line, trying to blur color blocks to make it look more artsy, and the end result was that Brilliant Business Moms felt like a completely different brand each and every week, and I was spending WAY more time to achieve those inconsistent looks!
Do you have a 10-minute business beauty routine?
If not, it’s time to create one using a Photoshop Template!
Until then, be brilliant, and make that biz of yours beautiful!