Brilliant Product Launches

Throw your Product the Party it Deserves + Earn Passionate Customers in the Process

As a motivated Mamapreneur, I just know you pour your heart and soul into your products.  

You hole away for weeks trying to get your finished product just right. You sketch designs on scraps of paper while your kiddos bang on the other side of the bathroom door. You stay up all hours of the night to edit, redo, and perfect your vision. (5 cups of coffee, anyone?!) 

Then the day finally comes to share your product with the world, and….. silence.

No one seems to care, and no one is buying!

What gives?  

You worked your mom buns off - literally! And you KNOW your product is good.  

You ugly cry with a glass of wine and an episode of the Bachelorette, and you wonder if this business thing is really for you.  

“Maybe I’m just not cut out for this,” you think. 

Friend, you ARE cut out for this! And the problem isn't you OR your fabulous product. 

The problem is that you don't have a clear plan for getting your customers to open their wallets and say yes!  

What if it were possible to build anticipation for the day when your new product comes out?  

What if you could have customers lining up ready to buy?  

And what if you could do that without being pushy or annoying? 

What if product launches could be FUN?

Yep, I said the F-word! Launching products can be one of the most enjoyable aspects of running a business! You might even get a little addicted (sheepishly raises hand!)

I’m Beth Anne Schwamberger, and I’ve been launching products online for several years now. But here’s the truth: My launches used to totally flop because I didn't know what I was doing!  

Just like you, I poured hours, weeks, and even months of my time into developing new products, and just like you, my launches resulted in just a couple hundred bucks in sales.

A couple of years ago, I finally got clear on what makes a product launch a success. I learned the principles behind building excitement, giving my customers just what they wanted, and pushing through the psychological barriers that make people put off making a purchase or ignoring our message altogether.  

 Once I developed an organized plan for my product launches, I was able to generate $20,000 launches and beyond!  

To date, my most successful product launch has resulted in over $100,000 in sales. (And just between you and me - even my launches that are thrown together in a jiffy generate at least $10,000 in sales!)

I understand the principles behind what makes a launch successful, and I combine that with my plug and play strategies to keep my audience engaged for fabulous results!

And, friend, you can have brilliant product launches too!

I’m no magical unicorn. I’m just a scrappy Mamapreneur working in the margins.  

I’ve used my launch strategy to sell physical products - like my Brilliant Life Planner, premium courses - like my Facebook ads course, and smaller priced digital goods - like my $15 mini classes.  

And here’s the thing: These strategies work in every single case. 

And just in case you’re thinking, “well that’s just because you’ve got a big social media following, or a huge email list,” I’ve got something to show you. Take a look at my total product sales in the last year for products I’ve launched versus those that just sit in my shop without getting the launch love they deserve: 

If you're ready to throw your product the party it deserves and earn passionate customers in the process, I've got a fabulous resource just for you. 

Learn how to pull off brilliant product launches

What You'll Learn in Class:

  • How Launching a New Product is just like Christmas (plus how to ensure you're not coming across like the grinch!)
  • How to Build Excitement and Free Marketing around your Product.
  • How to Use Simple Psychology to Give your Customers just what they want 
  • How to Launch in a Way that has your Customers Thanking You (instead of running away in horror!)
  • Grab Plug and Play Strategies that you can use to Build Buzz so you'll have a Launch Toolbox at your Fingertips
  • Get Real Life Examples of my Own Product Launches and their Results  

What Students Are Saying About Our Other Mini Classes:

"This class came at a time when I really needed help with social media. It was like light bulb moment after light bulb moment for me. I've been so inspired. The chat was an amazing feature as well. Thank you for this!"  

-Ashly Graves 

"I wanted to say I really loved your mini-class. I've done a lot of research on social media so I thought I knew a lot, but you broke it down in a way that really had light bulbs going off for me."  

-Jami King of Handmade Journey

When you purchase the class you'll get:

Access to the class replay and content forever.

Class worksheets and transcripts.

Class slideshow with loads of visual examples and tips.

Get my exact email swipe copy for 3 of my most successful product launches.

Get email templates so you'll know what to say and when to earn the sale.

Get my Landing Page Template so you'll know how to show off your product in the very best light (and make purchasing a no-brainer!)

Get Product Launch Checklists so you'll know exactly what you need to do to prepare - including photo shoot planning, graphics creation, pages to create, and more!


There are a lot of free classes available online. Why is yours paid?

Great question! Most of those free classes are a bunch of time-wasting fluff and then the teacher pitches you their $1,000 course at the end.

This class is 2 hours of incredible content. And it's nothing but juicy teaching goodness. No fluff. No pitches.  

Wouldn't you rather pay $47 and cut right to the chase with helpful content than waste an hour of your time on free fluff?

How do I access the class?

After you purchase the class, you'll get an email from Teachable with instructions for logging into your course. There you'll find the class video, slides, and transcript and all bonuses. You'll have access to all of your goodies forever!

Who is this class for?

This class is for anyone who wants to sell more of their fabulous products online.  

Whether you blog, own an online shop, or sell your services, this class will teach you valuable strategies for launching your products with a bang. 

Ok, so you're telling me this class is valuable but yet you're ONLY charging $47.... are you sure it's not crap on a stick?

Yes, I'm sure! My team and I work really hard to make sure all of our paid content is better than anyone else's. We're confident you won't be disappointed.  

If the class doesn't live up to your expectations, just email us at within 30 days of your purchase and we'll gladly give you a refund.  

We proudly stand behind every product we produce, and if it's not helpful, we don't want your money.

I hated school as a kid. Why would I want to pay for a class?

This class is different than anything you've attended before. Your instructor, Beth Anne, has loads of energy and makes learning fun.  

Plus, you won't be stuck staring at a bunch of boring slides. There are loads of visual examples all throughout class.

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