Mamaprenuer: Dayna Dyer
Business: SparklyTwig
Site: www.sparklytwig.etsy.com
Instagram: @sparklytwig
About Dayna:
My family is small, silly, and full of energy!
About Dayna’s Business:
SparklyTwig is the place to find that perfect cozy-weather accessory for you and your kids, so you can look stylish and put together even in the chaos of raising tiny humans!
Why did you decide to become a Mamaprenuer?
I began my shop after a lot of requests from family and friends to make gifts for them to give to their friends. I was a newly married nanny, just out of college, and I fell in love with making things for others and running my own business. Now, with a baby at home, I am so happy to be my own boss and at home with her.
What is the greatest challenge you’ve experienced in your business?
The greatest challenge of a work-at-home mom is knowing when to stop and spend time with family. I am always surrounded by my yarn, needles, and phone, and it’s so easy to get distracted by them during my daughter’s awake times and when my husband gets home. I am always looking for a balance!
How did you overcome that challenge?
When it is time to spend time with family, I turn my phone on silent and leave it in another room.
What is your greatest win as a business owner?
SparklyTwig’s biggest win was having one of our accessories appear on “Good Morning America.”
Describe your ‘day in the life’.
I wake up early to play and eat breakfast with Clara. Mid-morning, I finally get a nap time break to check my email, have a quiet cup of coffee, and knit. When Clara wakes up, we usually go to the library or run errands until lunch and her second nap. While she sleeps, I get back to answering emails and knitting, then the rest of the day is spent playing. Occasionally I have to print things or package orders while she plays. The office is next to her nursery, making it tough to work in there during naps!
What’s your great big dream for your business?
I would love to open a brick and mortar shop down the road when Clara starts school.
Share a tip with your fellow Mamapreneurs.
Take the help that people offer! My husband is amazing at helping print and cut loads of packaging on weekends, and my mom is always ready to babysit.
Share your favorite Mamapreneur moment!
I discovered the hard way that my daughter loves playing with balls of yarn. The worst is when she is teething and wants to chew on the labels!
Meet our past Brilliant Business Moms of the Week!
