Anne Bogel blogs at ModernMrsDarcy.com and is the author of How She Does It: An everywoman’s guide to breaking old rules, getting creative, and making time for work in your actual, everyday life. Anne writes about the best in the world of books as well as what it looks like to be an accomplished woman […]
Episode 26: There is no need to reinvent the wheel
Did you listen to Episode 22, work on your detailed pricing model, and discover that no one can afford you or your product? Is your labor intensive product not a good fit for a business model? Does that mean you have to start from square one with a whole new business idea? Not necessarily. Don’t […]
Episode 25: SEO for your Etsy Shop Part 2: Off-Page SEO
If you build it, no one will come, because there are 1 billion other people who are also building “its”. Their “its” are really unique and fabulous. Their “its” come with bonuses and amazing customer service. If you are building “its” without a marketing or SEO plan, please stop building. No, seriously. Put that hammer […]
Episode 24: Wedding Dress Designer Amanda Archer on Taking the Leap, Studio Space & Working with Models
It was so fun (and a little intimidating!) to interview Amanda Archer. She’s a wedding dress designer who hails from Chicago, and she’s clearly way too cool and creative for Sarah and I! It was fun getting some of the inside scoop on the design business. Plus there are tons of brilliant business moms out […]
Episode 23: How to Win Friends and Influence People – a Review
How to Win Friends and Influence People: When I first heard about this book I was a bit taken aback. The whole idea of a book written about this topic seemed a little skeezy and manipulative. “Is the book going to teach me weird mind games?” I wondered. “Please tell me there’s no hypnosis involved!” […]
Episode 22: Pricing Your Products – The Details
Beth Anne had a great episode on pricing that talked a lot about the psychology involved in pricing and the ways in which you can potentially increase sales. My spreadsheet-loving accountant personality just had to follow up with an episode on the nuts and bolts of pricing your products. So get out your excel spreadsheet, […]
Episode 21: How to Improve Your Photography and Price Your Work with Ariel Holcomb
Every mom in business looks for ways to improve her photography. Whether you have a blog, an etsy shop, or a foodie business, high-quality photography can truly set your brand apart. Photos that highlight your work can mean more sales of your dress designs or children’s toys. Even a consulting business can benefit from […]
Episode 20: Pricing Your Products; 5 Tips that Could Increase Sales and Revenue
Pricing your products can make or break your business. Just check out the scenarios below. It’s midnight and you’re still frantically editing photos. Your client wanted the photos YESTERDAY and you’re struggling to keep up. You have 3 more sessions booked for this week, but by the time you calculate out the number of hours […]
Episode 19: Be More Organized; Get to Inbox Zero!
Inbox zero means getting your email inbox to zero emails once a day. I was in the bad habit of using my inbox as a To-Do list, but that’s just asking for trouble. Something is bound to be overlooked using this method, plus an inbox full of emails just feels like a brain drain. On […]
Episode 18: Dana Kalatsky of Applewhite Handmade Talks Consistency on Social Media and Partnering with Bloggers
We so enjoyed talking with Dana Kalatsky of the Etsy Shop, Apple White Handmade. Dana is a mom of three, two girls and a boy, plus a large golden retriever that is almost like another child to her! She has been selling on Etsy for three years, sewing her beautiful handmade items for women, children, […]
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