On today's podcast, Beth Anne talks with Jenelle Augustin of StartyourBoutique.com about 3-tiered offers that will help audiences at a higher level.
On the Podcast:
01:26 – What to do when you're not happy with your results
03:04 – Jenelle's first online boutique
03:51 – Jenelle's early success + the power of email marketing
05:14 – The boutique that Jenelle sold for a profit 7 months in!
05:38 – Helping other moms start and grow successful online boutiques
06:32 – The key to growing a successful online boutique
08:46 – Using Pinterest for content marketing by creating blog posts that your new customer is already asking questions around
09:54 – Adding one new growth strategy at a time
11:02 – Jenelle's first info products
12:24 – Selling a signature program using an evergreen webinar
13:43 – The challenge every business owner faces — handling freebie seekers and finding our ideal buyers!
15:46 – Jenelle wants you to know I'm not paying her to say this 😂
17:05 – Why freebie seekers are doing themselves a disservice
19:09 – Jenelle's brilliant, 3-tiered offer that leads into her signature program – plus how many people choose each tier.
21:40 – The extra push Jenelle gives to invite her tripwire customers into her signature program
22:24 – All the details on Jenelle's 3-tiered offers — what's included at each level and how she positions them to give people what they want as well as what they need
27:56 – Nerding out on the data — Jenelle more than doubled her email list + makes a 2.63 return on ad spend
29:18 – Why this ads funnel is so powerful for long-term business growth
30:57 – My ads students are still rocking and rolling during a worldwide *p*a*n*d*e*m*i*c*!
32:45 – How Jenelle brings people into her funnel and makes sure they know about everything she has to offer.
37:28 – Evergreen webinar tips from Jenelle + why they work so well
41:00 – The biggest takeaway to building your online business
42:00 – Jenelle's adorable mom moment
I loved chatting with Jenelle! If you're ready to grow your business with Facebook + Instagram ads like she has, check out the Ads Intensive right here.